Who we are?


Foxtrot… The brand


Welcome to the happy and colorful world of Foxtrot! Present for over 25 years in the home decor market and fun products for the home, FOXTROT is a leader in its market and enjoys a proven quality image. In 2008, Foxtrot integrates ALPA Group, a major player in the area of ​​licensing and trademarks. Thanks to this merge, Foxtrot has built since 2009 several partnerships with brands such as Teo Jasmin, Laissez Lucie Faire and the City of Paris - with the Vélib & P’tit Vélib collections.


Foxtrot … Our universe


Foxtrot has become a brand of reference on the fun decor and gifts market, with a broad knowledge and a perfect positioning to meet the consumer’s expectations. Foxtrot now offers a wide selection of products for the home in order to meet all the needs of the everyday’s life: tableware, cooking, grocery shopping, bathroom, bags... Impactful visuals and a strong creative direction, combining animals, nature, sweet indulgence and humorous texts...


Foxtrot… Our values


  • French creation: Exclusive and deposited models
  • Colorful, playful and cheerful, Foxtrot products are part of a positive approach seeking to introduce a good mood and optimism in its customers’ homes.
  • Constantly looking for fun products, Foxtrot plays with humor often associating an amusing pun to each product.
  • Foxtrot offers high quality products with an uncompromising respect for current standards.


Foxtrot… Creation and design made in France


Creator and editor of exclusive and original lines, Foxtrot works with many stylists specialized in the universe of the object or textile and is always open to new creative profiles. All models and designs are registered. Foxtrot is part of the evolution of trends in the world of decoration and, more broadly, that of fashion. The diversity of our creative team allows the brand to offer a wide range of styles and explore various graphic themes ranging from playful to romantic, or from illustration to graphic design... Humor and cheerfulness are in the brand’s DNA, in compliance with its market’s codes and the changing needs and consumption patterns in terms of household equipment. The most developed themes are: Animals, nature, garden, gluttony, family, words, humor, Paris... always with lightness and emotion!


Foxtrot… A couple of figures


  • 10... A broad and diverse offer with more than 10 different product categories: Tableware, kitchenware, decoration, clocks, doormats, grocery shopping, bags, lighting, gifts, bathroom, pet accessories, tourism...
  • 26... Present and recognized in its market for 26 years.
  • 30... Approximately 30 new themes and collections each year.
  • 50... About 50 active collections each year
  • 5000... Approximately 5,000 items available
  • 15... A global presence in more than 15 countries
  • 2000... Approximately 2,000 customers around the world with a specialized sales force.
We are present on the professional fairs of reference in Europe such as Maison et Objet in Paris or Ambiente in Frankfurt.


Foxtrot… Serving its customers’ needs


We carry exclusive and customized collections for many different clients. We strive to put our expertise at your service in terms of creation and product development. Do not hesitate to contact our sales department.